Google

Seeking fairness in ads

Posted on April 30, 2013 by Harvard Gazette

Latanya Sweeney, Harvard professor of government and technology in residence, wants to add a new factor to the weighting Google uses when delivering online ads, one that measures bias. In a new paper, she describes how such a calculation could be built into the ad-delivery algorithm Google uses.

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Posted in ad, advertisement, Algorithm, arrest, bias, bias measurement, bias score, black-sounding name, Culture & Society, Faculty of Arts and Sciences, FAS, Google, Google search, Harvard, HarvardScience, Latanya Sweeney, online ads, online advertisement, Peter Reuell, Reuell, Search, Sweeney, white-sounding name | Comments Off

How Google sees the race

Posted on November 5, 2012 by Harvard Gazette

Seth Stephens-Davidowitz, a Ph.D. student in economics, uses Google Insights for Search, an online tool for extracting data from the millions of daily Google searches, and then uses statistical tools to analyze the data to gain insights on who is likely to vote and on voter turnout on Election Day.

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Posted in Barack Obama, Culture & Society, Election 2012, Faculty of Arts and Sciences, FAS, Google, Google Insights for Search, Google search, Harvard, HarvardScience, Mitt Romney, Obama, Peter Reuell, polling data, polling models, Polls, President, Presidential Election, Reuell, Romney, search data, Seth Stephens-Davidowitz, Stephens-Davidowitz | Comments Off

Bright future for news business

Posted on May 11, 2012 by Harvard Gazette

“It’s important we focus on the future, not the past,” warned Richard Gingras, head of news products for Google. “We can’t reverse time.” Gingras came to the Nieman Journalism Lab Friday not as doomsayer from Silicon Valley to predict the demise of the news business, but rather to foresee a bright future.

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Posted in Apple Computer, Business, Computational journalism, Engineering & Technology, Facebook, Google, Information Technology, Internet age, iPad, Joshua Benton, Journalism, Media, National & World Affairs, News business, News media, News models, Newspapers, Nieman Foundation for Journalism at Harvard, Nieman Journalism lab, Online media, Reporters, Richard Gingras, Salon Media Group, social media | Comments Off

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